Ultimate Fighting Championship president Dana White claims that his promotion is now worth $7 billion after completing a deal with ESPN.
“When you think about it we haven’t even scratched the surface yet of how big this thing can be” White said (via MMAJunkie.com).
“We just did a TV deal with ESPN for $1.5 billion for five years. Now the company is worth $7 billion. Obviously this ESPN deal is going to be massive for us, expose us to millions of people just here in the U.S. that haven’t been exposed to the UFC.
We’re going to continue to go into markets we haven’t been, we’re going to continue to find the best talent in the world. I love to find up-and-coming talent. I love to find the next guy or girl. Continue to build the sport. That’s it.
That’s my focus. It’s not rocket science, it’s nothing crazy. Just continue to do what we do and get bigger and bigger.”
UFC content will be available on both major ESPN network channels as well as their sports streaming service ESPN+.